Shyam Steel steals the spotlight
Shyam Steel wanted to cement their claim of being the regional leader in the Eastern markets of the country. And, what better way could there be than to tie up with Virat Kohli, India's most popular cricketer.
Client:
Shyam Steel
Medium:
OOH / Print
Duration:
1 year
Services:
Creative / Design /
Branding
The brief
The task at hand was twofold. First, we needed to develop sales assets and schemes for dealers and distributors.
The second, an out and out branding exercise to increase visibility while establishing a connect with the Brand Ambassador.
The
Solution
We designed a plethora of communication assets across channels that included OOH installations, sales collaterals, festive campaigns and a robust consumer engagement strategy.