#AapkiZarooratHai
HDFC Life wanted to reach out to its audience in an engaging manner and get them to celebrate relationships they cherish.
Client:
HDFC Life
Medium:
Digital
Duration:
1 month
Services:
Creative / Tech / AV
The brief
We were expected to create something that would genuinely engage the brand’s audience online and see organic traction.
Hence, we needed a campaign mechanism that would create an initiative for users to reach out to their loved ones and then reward them emotionally for doing so.
The
Solution
We created a platform called ‘#AapkiZarooratHai’, enabling HDFC Life’s customers to create and send messages of love in the form of cinemagraphs to their loved ones.
A creative, unique and most importantly, interactive solution. The platform was so popular, HDFC Life went on to use the same for the occasion of Mother's Day.